Cultural Association Studio Soligo

Present the exhibition


European Cuteness Art

Kindchenschema - Pseudoego - Community Narcissism

15.09. – 30.10.2016

Under the Patronage of the Italian Cultural Institute


Opening: 15 of September, Thursday, 6 pm.

Sofia Arsenal – Museum for Contemporary Art, 2, Cherni Vruh Blvd.

Curator: Giancarlo Carpi


Stefano Bolcato, Danilo Bucchi, Maria M. Bordeariu, Adrian Buzduca, Radu Carnariu, Laura Covaci, Darie Dup, Luciano Fabale, Marianna Felicetti, Gerlanda di Francia, Max Ferrigno, Gabriels, Kaloyan Iliev-Kokimoto, Loreta Isac, Serena Leardini, Flavia Lupu, Luisa Montalto, Dan Nica, Ileana Oancea, Omino 71, Daria Palotti, Jordan Pancov, Laura Patacchia, Bogdan Pelmus, Magda Pelmus, Elisa Pietrelli, Cristiano Petrucci, Adrian Preda, Natascia Raffio, Adrian Sandu, Silvano Tessarollo, Katja Tukiainen, Elio Varuna, Esteban Villalta Marzi, Deyan Yanev, Valentina Zummo



This exhibition certifies some formal, morphological and subject ongoing preoccupations for the art objects and attitudes classified according to the cuteness esthetics. “Taking into account this aesthetical category combines the two concepts: commodity fetishism and subjectivity mutilation, as well as its own morphological vector, – Kindchenschema (or “baby schema”) – it leads to the unique conclusion that this approach doesn't belong to a single cultural tradition. The exhibition certifies the spread inside the European art of some post-war artistic tendencies with deep roots in both the Asian and North-American continent: The Japanese Superflat and the American Pop Surrealism. In a historical and artistic subsequence, which seems to eradicate this European production of an aesthetics referring to the commercial- artistic and also to the merchandising and to the uniform expression of a capitalism connected to economic and cultural globalization, by creating this exhibition is attempted to headline this trend in certain European countries. On the other hand, there is a constant dispute whether and in what extent this aesthetics is subordinated to other artistic trends, much more related to these countries cultural tradition” Giancarlo Carpi.

Studio Soligo, one of the most important Italian cultural associations, founded in 1969, and with a significant contribution to the Italian cultural and artistic trends of Pop Art.

Partners of the exhibition are Art Yourself Gallery (Bucharest), Joana Grevers Foundation, Arosita Gallery (Sofia) and Lantana Editore (Rome). The exhibition is part of a biennial project called “Contaminazioni”, started in 2014 with an exhibition in Constanta, Romania, and in Varna, Bulgaria.

The opening will be attended by Raffaele Soligo, director of the association and Giancarlo Carpi, curator of the exhibition.

For more information:

Nadezhda Dzhakova, head of SAMCA +359 879 834 030